Email marketing may feel like it’s had it’s day, but it’s one of the best marketing methods available currently. In today’s busy world, where people are inundated with notifications from mobile devices, emails often cut through.
40 percent of business to business marketers say that email newsletters are the most critical part of their content marketing. Research has also found that 73% of millennials prefer email for business communication and that 99% of consumers check their email every day and it is their preferred way to hear from brands
This is why it is important to develop a strong email marketing strategy that really engages with your customers, and in turn drives sales.